Pages From
The Coach’s Playbook

My ultimate goal is to write useful and relevant content about everything related to creating success and getting you to the next level.

Sometimes however, I do find myself just blogging about things that need to be talked about, so don’t be surprised by what you find popping up here. I always welcome all useful comments, suggestions and critiques. So come often, bring a friend, and stay as long as you’d like!

Your "Instant Response" Promise Is Sinking Your IT Business blog leadership Sep 04, 2025

When you’re just starting or scaling up your IT service business, the instinct is to promise the moon to every client. “We’ll answer every call!” “We’ll fix your issues immediately!” This is especially true for small teams aiming to stand out from the competition. But here’s the cold, hard truth: fo...

Continue Reading...
Don't Go It Alone: Why You Need to Get Out of Your Cave blog leadership Aug 28, 2025

Running an IT service business can be an isolating journey. You're constantly focused on the day-to-day operations and putting out fires, all while managing your team. It's easy to get stuck in your own bubble, which can stifle innovation and limit your growth. But what if there was a simple, yet po...

Continue Reading...
Stop Waiting for the Unicorn: A Better Strategy for Finding IT Talent blog leadership roadmap & strategy Aug 21, 2025

In the IT service industry, one very common problem surfaces again and again: you need access to someone with a ton of IT service experience, but you just can't afford it. The reality is a lot of techs out there today are barely scraping by at a Tier 1 level. They might know a little bit, but they l...

Continue Reading...
Blueprint for Success: Your Roadmap to Business Growth blog roadmap & strategy Nov 13, 2024

I wanted to share some thoughts on business growth and what I've learned over the years. It struck me that building a successful business is a lot like planning a road trip. You wouldn't hit the road without a map, right? The same goes for your business – you need a clear direction and a plan to get...

Continue Reading...
Chasing Kill Rate Can Kill Your Productivity blog Jul 06, 2021

I had a client ask me why they shouldn't be using Kill Rate as a daily driver of tech performance. It occurred to me I should turn the question and the answer into a blog, so here you go.


Email from client:

I was talking with Bruce yesterday about how we should be tracking lead time and cycle ti...

Continue Reading...
Tech Interrogation - Easy Digital Downloads blog May 04, 2021

I don't really get into reviewing or showcasing the tools I use to run my business, but there is one I have to share because of how much it means to me. It's a WordPress® plugin called Easy Digital Downloads (EDD), and it is what I use to run all of my product sales and funnels. I selected it severa...

Continue Reading...
The Ideal Service Board Layout and Their Swim Lanes blog Aug 31, 2020

Below are the threads of a chapter for my upcoming book Agile Service Delivery: The Ultimate Secret to Making Work Flow, spawned from an email sent to me asking for clarification on service boards/queues.


I was recently asked what it is that I recommend for how to set up service boards or queues ...

Continue Reading...
If You're Not Talking About CEX With Your Customers, Who Is? blog Aug 04, 2020

We live in an experience economy, and this means that the customer has a significantly different idea of what their customer experience (CEX) should be than ever before, regardless of what business you're in.

So I ask you, if you're not talking about CEX with your customers, who is?

The most power...

Continue Reading...
The Technical Debt Alarm Clock Is Ringing blog Apr 13, 2020

For any software development or IT company, technical debt is always accruing, and that debt is forever mounting interest. Technical debt means something a little different for IT service providers than it does for software developers, but it's largely the same thing. If you want to know if you've c...

Continue Reading...
It's Time To Have The CEX Talk! blog Feb 27, 2020

It's time we had the talk. The talk about CEX - Customer Experience!

Although it's now easier than ever to get the customer feedback and gauge customer satisfaction (CSat), it's just not enough. We live in an experience economy, and it's becoming more and more apparent that, to the consumer of our...

Continue Reading...
Your Service Offerings Value Upgrade blog Jan 26, 2020

At almost every event where I present for the IT service provider industry, I hear someone asking the question, "How should I be pricing, and how do I keep from changing my offerings up too frequently?" And I always say, "You price on value and you change as often as needed!" The responses I receive...

Continue Reading...
Customer Service Case Study - Meineke 2019 blog Nov 25, 2019

From a post on Facebook comes this case study in Customer Service on the company Meineke, more specifically the local shop run by one Tyler @ 2436 Gulf to Bay Blvd, Clearwater, FL 33765.


You've heard stories like this. Here's another...

I was going to start this rant with a bit of my own backgro...

Continue Reading...
1 2 3 4