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The Coach’s Playbook

My ultimate goal is to write useful and relevant content about everything related to creating success and getting you to the next level.

Sometimes however, I do find myself just blogging about things that need to be talked about, so don’t be surprised by what you find popping up here. I always welcome all useful comments, suggestions and critiques. So come often, bring a friend, and stay as long as you’d like!

Making Work Flow: Bridging the Gap Between IT Strategy and Day-to-Day Execution agile service delivery article Apr 15, 2025

A guide to understanding the relationship between ITSM, ITIL, IT Service Run Guide, and Agile Service Delivery

For IT service providers, the quest for efficiency, customer satisfaction, and sustainable growth is paramount. In this pursuit, two terms frequently surface: IT Service Management (ITSM) ...

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Feeling Overwhelmed? Maybe it's Time to Embrace Agile Service Delivery agile service delivery article Nov 21, 2024

We've all been there – that moment when you look at your service desk queue and feel a wave of dread wash over you. The endless stream of tickets, the constant pressure to do more with less. It can feel like you're drowning in a sea of requests.

But what if I told you there's a better way? A world ...

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Is Your Business Stuck Maintaining, Not Producing?

You're working harder than ever, but growth has stalled. You're so busy fighting alligators, you've forgotten your mission was to drain the swamp. It's time for a change.

The Invisible Barriers to Growth

Most businesses don't fail by design; they falter from neglect. They hit a plateau because they're missing the next level of business knowledge required to break through.

No Clear Roadmap

Operating day-to-day without a solid, well-thought-out business model that guides every decision.

Reactive Tactics

Relying on the same basic strategies: stop spending, cut costs, sell more, sell faster—without addressing the root cause.

Stagnant Operations

Failing to innovate, cultivate your culture, or refine your processes, leaving you vulnerable to competition.

"Running your business without a roadmap and strategy is simply maintaining a business... To get to the next level, you must have a roadmap and strategy that shows the clear path your business will need to follow."

- Getting To The Next Level

This Isn't Another Numbers Book.
This is Your Blueprint.

"Getting To The Next Level" is a culmination of over forty years of in-the-trenches experience, distilled into a practical, actionable guide. It provides the tools you need—without an MBA—to dismantle your business model, identify what's broken, and build a machine for systematic, sustainable success.

[Image: The Pyramid of Purpose and Value]

The core framework for aligning your business for success.

Peek Inside: The Pyramid of Purpose and Value

Strategy planning and execution on the planned strategy are what will ultimately determine the success of any business. An essential component of execution is the ability to effectively convey the structure of the organization and the planned strategy. By depicting all the key elements of your organization’s structure, strategy, and identity in a pyramid form, it becomes very easy to see the relationship of the layers and how they support each other.

  • The Culture: The essence of what your organization is at its heart. It’s the answer to “Who are we?” driven by your Vision, Mission, Values, and the critical Human Element.
  • The Compass: The clear and well-defined direction your business is headed. It defines your Products, Target Market, and the Operating Systems you rely on.
  • The Blueprint for Success: Where strategy is translated into measurable results. It details your Resources, Performance Measures, and the Roadmap & Strategy you will execute.

The power of the pyramid is that if it is built correctly it can clearly convey your organization’s structure, strategy, and identity in a way that everyone involved can understand with little extraneous explanation.

Don't Just Take My Word For It

See how the "Getting To The Next Level" principles have transformed businesses.

"Manuel's focus on process and statistics gave us a shared language and KPIs to streamline our entire operation. We're more efficient and profitable than ever."

- IT Service Company CEO

"We finally have foundational principles that unite our team. The guidance on managing human capital, sales, and service delivery has been invaluable."

- Small Business Owner

"His hands-on approach and practical advice cut through the noise. We have a clear roadmap and the confidence to follow it. Our growth is proof that it works."

- Agency Founder

[Image: Business Agile Strategy Execution]

The Engine of Execution: BASE

My innovation for the practice of business strategy cultivation and execution is to infuse and leverage the Agile Project Methodology. I call this innovation Business Agile Strategy Execution or simply BASE. As you systematically cultivate your roadmap and execute on strategy, leveraging the Agile Methodology, you continuously and incrementally move your business closer and closer to the next level.

This tool is the right size for small and medium-sized businesses and it does not have any special requirements for implementation. It allows you to take in the bigger picture of the entire organization and cultivate your business roadmap as if it were a detailed, ongoing living project.

"Strategy without Tactics is the slowest route to victory. Tactics without Strategy is the noise before defeat."

- Quoting Sun Tzu in Getting To The Next Level

This Book Was Written For You If...

[Author Headshot]

Your Coach and Guide: Manuel Palachuk

With over forty years in the trenches of the IT and service industries, Manuel isn't a theorist—he's a practitioner. He has owned, managed, turned around, and coached businesses across the globe. His expertise in process, systems, and efficiency is born from real-world challenges and successes. He wrote this book because he knows what it takes to get to the next level, and he's passionate about giving you the tools to do it yourself.

Stop Maintaining. Start Producing.
Get to The Next Level.

If you find you need help getting your business to the next level, I'm the coach that will take you to the gym, not just send you there. This book is your personal training plan.